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Scaled Marketing Strategy Course

Designed and developed a three-course Coursera specialization that transformed a traditional graduate marketing course into a scalable, self-paced learning experience. The project balanced the needs of global learners in audit, certificate, and master's degree pathways while maintaining rigorous assessment and instructional clarity.

Case Study Reading

This is a sample of a reading that I transferred from an external document onto the platform. This included applying coded headings.

Assessment Information

The scaffolded assessment structure for the for-credit and non-credit versions of these courses can be confusing, so I created this page to clarify expectations for different types of learners.

Peer Review Assignment

The final assessment for this course was a peer review. Included in the instructions are various charts integral to the assignment and a detailed rubric.

Peer Review Rubric

I collaborated with the instructor to author this rubric, which contains details under each scale to help peers evaluate each other more effectively.

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